Independant Web Consultants

Just read a pretty good post by a product launch consultant I know about How and when to ramp up a sales force.  Great stuff.

During the Sales Learning Curve your team will go through the process of learning how to acquire customers, what customers want in the product and the sales tactics that work.  Once you’ve been through the learning curve you can confidently begin ramping sales.

Read Full Article 

In the internet marketing world, we use the dating analogy to help new marketers understand that importance of avoiding bragging in their website copy.

Picture this: You are sitting at the dinner table with your date, and all she does is talk about herself. Every conversation you try to bring up turns into it being about her and what she thinks about it. After a while, you will feel un-important and hope one of your boys calls your cell to get you out of this rutt. Flat tire anyone?

Bottom line, nobody likes a bragger. Nobody likes someone that goes on and on about how much they rock, what kind of turbo their car has, and how green their grass is.

These same rules apply when it comes to writing website copy. Your website should not be an giant “about me” page. Sure, you should have a company profile with your qualifications, but telling the visitor on a constant basis why they should pick you is a bit over done.

Rule #1: Your content should point out your visitor’s problems
Rule #2: Your content should provide your visitors with a solution to that problem
Rule #3: Your content should highlight how you can help solve this problem.

Your visitor > Your visitor > Your solution for your visitor.

If your visitor feels you care about them, they are more than likely to contact you. So give a little love and help a brotha out. You will benefit from it.